Data analysis and BI
Data and BI for decisions based on numbers.
We connect marketing, CRM and sales data into metrics that management can track and use to set priorities.
When it makes sense
Signs that this is your next step
- Each department has its own numbers, and they do not match.
- Investment decisions are based on impressions.
- No one knows the conversion rate between funnel stages.
What we do
How DMX works
- 01
Defining metrics
A small set of numbers that truly guide marketing and sales.
- 02
Collection and organization
Campaign, CRM and operational data brought together consistently.
- 03
Dashboards
Dashboards for tracking the funnel and pipeline.
- 04
Review routine
How and when numbers are analyzed and turned into decisions.
Connection to the ROTA Method
Track and Accelerate: measure, correct and scale what works.
UNDERSTAND THE METHODFrequently asked questions
Common questions
Do I need a specific BI tool?
Not necessarily. We start with the metrics and choose the tool that suits the operation.