Lead generation
Lead generation with a clear destination.
Generating contacts is the starting point. We design acquisition together with qualification criteria and the path each lead follows to the sales team.
When it makes sense
Signs that this is your next step
- The company receives many inquiries from people who do not fit its buyer profile.
- Leads sit idle in spreadsheets, emails or WhatsApp conversations.
- There is no page or form designed to convert.
What we do
How DMX works
- 01
Offers and pages
Landing pages and forms designed around each audience’s intent.
- 02
Qualification criteria
Questions and rules that help distinguish casual interest from real opportunities.
- 03
Routing
Each lead reaches the right person, with its source and context recorded.
- 04
Funnel analysis
Tracking how many leads become opportunities and sales.
Connection to the ROTA Method
Track: we identify where leads are lost between acquisition and the first response.
UNDERSTAND THE METHODFrequently asked questions
Common questions
Is a qualified lead the same as an opportunity?
No. A qualified lead fits the target profile; an opportunity is an actual deal in progress in the pipeline.