Paid advertising management
Paid advertising management measured by what turns into an opportunity.
Planning, creation and optimization of Meta Ads and Google Ads campaigns, with tracking that shows which ads generate conversations and sales.
When it makes sense
Signs that this is your next step
- Ads generate clicks and leads, but the team complains about their quality.
- There is no clarity on which campaign brings in customers.
- The company wants to start advertising with a measurement framework in place from the outset.
What we do
How DMX works
- 01
Campaign structure
Accounts, audiences, objectives and creative assets organized by intent and stage of the journey.
- 02
Tracking
UTMs, pixel and conversion events configured to measure the path to becoming a lead.
- 03
CRM integration
Campaign source recorded alongside the contact for sales analysis.
- 04
Ongoing optimization
Adjustments based on opportunity quality, not just cost per click.
Technologies we have experience with: Meta Ads, Google Ads.
Connection to the ROTA Method
Accelerate: we increase investment in what demonstrably generates opportunities.
UNDERSTAND THE METHODFrequently asked questions
Common questions
Which platforms do you manage?
We primarily work with Meta Ads (Facebook and Instagram) and Google Ads.
Do you guarantee results from paid advertising?
We do not promise results. We structure campaigns, tracking and processes so that results can be measured and improved.