Plastic surgery
Dr. Germano Lima
From social attention to a structured sales process.
The work described was carried out by DMX Agency.
Context and challenge
Attention had to become better-qualified opportunities, and the path to the sale had to be organized.
DMX's work
Marketing, patient response, CRM, automation and AI started working inside the same commercial journey.
The PTC Method was created by DMX specifically for Dr. Germano Lima's operation and is still in use today.
Generating attention is one thing. Turning it into a predictable sales process is another.