Lifestyle medicine / hospitality
Rituaali
Marketing and sales had to stop operating as separate departments.
The work described was carried out by DMX Agency.
Context and challenge
The challenge was integrating marketing and sales into the real day-to-day of the operation.
DMX's work
We took part in the strategic coordination of media, content, positioning, processes and teams — where strategy has to coexist with targets, decisions and execution.
When every department optimizes only its own piece, the company as a whole can still be losing.