Medicine / Healthcare
Dra. Wanessa Nicolini
From generating demand to organizing the commercial journey.
The work described was carried out by DMX Agency.
Context and challenge
We connected marketing, patient response and the sales process to organize everything between a new opportunity and a closed one.
DMX's work
Positioning, CRM, processes, automation and technology were applied to how the operation actually runs.
Generating demand isn't enough. You have to build the path that turns interest into revenue.